A 3-day intensive challenge based on "How to Build a Better Mousetrap" — watch 3 real business concepts built live using proven frameworks.
What You'll Learn
Coach breaks down his proven methodology for validating, refining, and building business concepts that actually work.
Learn how to quickly test if your idea has real market potential before investing time and money.
Discover how to find your unique angle and stand out in crowded markets with clear differentiation.
Master the art of moving fast — build momentum and ship your idea before doubt creeps in.
Understand different ways to monetize your concept and build sustainable income streams.
Learn to identify your ideal customer and speak directly to their needs and pain points.
Protect your investment by learning to spot and avoid the common pitfalls that kill new ventures.
Choose Your Path
Three days. Seventeen principles. Three live business builds. Pick the experience that fits your goals.
Tier 1
$395
Perfect for self-starters who want to learn the framework
Tier 2
$895
For those who want to actively participate and learn
Tier 3
$1,595
Personal attention and guidance from Coach himself
The Foundation
"How to Build a Better Mousetrap" lays out the 17 core principles that Coach has used to evaluate, refine, and build successful business concepts over his career.
This challenge takes those principles and brings them to life with real examples, live demonstrations, and hands-on application.
FAQ
While live attendance is strongly encouraged for the interactive experience, recordings will be made available to all ticket holders for a limited time after the event.
VIP members can submit questions during Q&A sessions and have the opportunity to have their business concept chosen as one of the 3 live examples Coach builds during the challenge.
Platinum members receive 3 separate one-hour private sessions with Coach. These can be scheduled flexibly after the challenge ends and are focused entirely on your specific business concept.
Both! The 17 principles apply whether you're validating your first idea or refining your tenth venture. The framework is universal — the application depends on where you are.